In search engine marketing, many website owners attempt to reach the first page with the organic listing of Google, Yahoo, and Bing (formerly MSN Live). To reach this prestigious position, you should practice smart SEO tactics that incorporate not merely solid on-page SEO elements but also solid off-page SEO elements. For many site owners, using paid, or sponsored, blog reviews is pretty common and it is a quite effective strategy for supporting a good backlink building campaign. If you are considering this choice in the internet marketing plan, make sure you understand what elements are very important in a very paid blog review as not every sponsored websites are the same.
Time and time again, it's not at all uncommon to get a client to request that I only purchase paid blog reviews on blogger sites who have a Google PageRank (PR) of 2 or greater. In theory, this might seem logical but, in reality, getting a blog review from the blogger having a PR of 2 or greater doesn't imply something more with a marketing strategy than if I were to work with a blogger site which has a Google PR 0 or a PR 1. In reality, you'll find parameters which can be a lot more crucial that you your quest engine marketing strategy when using paid posts, with PR falling towards the depths of worth.
So why, then, do clients refer to using only bloggers which has a Google PageRank of 2 or greater? Because paid blog surveys are usually published on the homepage in the blogger's site, it will be an easy task to think that a blogger which includes garnered a PageRank or 2 or greater from Google, is really a blogger which is value your marketing dollars. However, because blogs are dynamic, even though a blogger with PR 2 or greater were to blog for your benefit, eventually that blog will roll towards the blogger's subpage, will no longer readily visible towards the Google, Yahoo, or Bing.com. Once your blog reaches the subpage level, the Google PageRank (PR) in the homepage is, again, no more highly relevant to your website or links you have imbedded into that blog post.
So, if you're considering purchasing paid blog reviews, or sponsored websites, you will find other a few - two I find are far more important than Google PageRank (PR). First, always look for bloggers who will be cached by Google on a regular basis. This can be easily identified by wanting with the date with the last blog the blogger posted on their site, and then natural and organic to the cache date having an SEO tool including SEO Quake for FireFox. If your website was cached within twenty four hours with the last blog posting, then this is a good indication your paid post, once done, is going to be cached immediately as well. Again, a blogger having a Google PageRank (PR) of 2 or greater doesn't imply the website is cached frequently. In fact, I have seen some blogs with high PR which are so long as weekly without having to be cached. If I were to buy a paid blog on that website, there can be a extremely high risk my client's paid blog review will likely be over a subpage before the major search engines comes and crawls the web page again - wasting my client's marketing dollars.
Second to cache date, in case you are purchasing paid blogs, you will also need to look at the permalinks which have been set with the blogger. When permalinks are set correctly on a blog, plus a paid article is created, your blog subpage URL and the blog's title tag will reflect your title with the post created through the blogger. By asking the blogger to not just imbed several keywords to their blog, but to also incorporate one of the keywords of their title, they are essentially supplying you with a lot better valued post because, when permalinks are set correctly, the blog post subpage will be "SEO'd" for search with the title tag and URL showing relevancy. Without permalinks set, it will not matter how a blogger phrases the title in the post, it doesn't provide the relevancy within both URL and the title tag - again, wasting a client's marketing dollars on an undervalued paid, sponsored article.
These are only two extremely important considerations in choosing your paid article candidates. Remember - don't assume all bloggers are the same. Rather than focusing for the over-rated utilization of Google PageRank (PR), instead be certain the blogger writes a short article that is certainly in proper English, the article imbeds keywords that are essential to your organic rank in the search engines, while keeping focused on the permalinks by inspecting the blogger's title tags on prior blog posts. Once this is confirmed as proper, be sure the blogger is cached with each new blog entry they generate and you will probably gain a lot more value from a paid blog posts than you would using Google PageRank (PR) since your deciding factor. Also, remember that paid or sponsored blog posts are simply one portion of a good link building campaign and so are considered a supportive element to a great deal more strategic and powerful off-page SEO elements.
↧